In a move to test his fan base and assert his ballerness West Coast rapper Nipsey Hussle announced via a pop shop last week that his his new mixtape is priced at $100. Crenshaw is available to download for free, as well, if you’d like, but the real fans will still come out no matter the cost, the thought goes. He said on Rap Radar:
It’s 2013 weather we except it or not, buying music is a choice not a requisite. When I think of the psychology behind what makes me purchase an artists album, it’s always a form of reciprocation. Almost like a token of appreciation after I experience the product.
The reason I chose to charge $100 dollars each copy and only start w 1000 units is because I’m tailor making my music for those who are listening…it’s not about stepping outside of what I’m known for in hopes of new discovery. What that means less is fans that are better served. (Kinda like the effect of less kids in a class room leading to a better education)
Well it seems to have worked. Nipsey posted on Twitter Tuesday that he made $100,000 off the sales of his “album throw away’s.” The next day, on his own website Life + Times, Jay Z posted the above picture, 100 copies of the mixtape. A business man tipping his cap to a bold business move.