Grab A Bite of Ron Burgundy’s Favorite Ice Cream

Ben and Jerry’s is an ice cream of the times, if there ever was one. Known for past offerings of themed flavors ranging from the political variety to 30 Rock and Mad Men themes, the beloved Vermont company’s next plug is devoted to Anchorman’s Ron Burgundy. The flavor? “Scotchy Scotch Scotch.”

For those familiar with the original Anchorman, the flavor is the product of a classic party line from Burgundy, as Will Ferrell once sung, “I love scotch. Scotchy, scotch, scoth. Here it goes down, down into my belly,” as he lapped up some manly drink. Scotchy Scotch Scotch won’t actually contain any alcohol, as the flavor is just a play on butterscotch swirl. Still, it’s another form of some (at times excessively) earnest yet creative marketing rolling out for the sequel’s December release. So go grab some Scotchy Scotch Scotch and feel like Ron Burgundy in all his 70’s glory. Or just drink some scotch.

Suzie Hodges

[via The Guardian]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s