Ben and Jerry’s is an ice cream of the times, if there ever was one. Known for past offerings of themed flavors ranging from the political variety to 30 Rock and Mad Men themes, the beloved Vermont company’s next plug is devoted to Anchorman’s Ron Burgundy. The flavor? “Scotchy Scotch Scotch.”
For those familiar with the original Anchorman, the flavor is the product of a classic party line from Burgundy, as Will Ferrell once sung, “I love scotch. Scotchy, scotch, scoth. Here it goes down, down into my belly,” as he lapped up some manly drink. Scotchy Scotch Scotch won’t actually contain any alcohol, as the flavor is just a play on butterscotch swirl. Still, it’s another form of some (at times excessively) earnest yet creative marketing rolling out for the sequel’s December release. So go grab some Scotchy Scotch Scotch and feel like Ron Burgundy in all his 70’s glory. Or just drink some scotch.
[via The Guardian]